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The web page msq.org.au had the following on the web site, "The Australian Institute for Commercialisation AIC." We viewed that the webpage said " Is a division of QMI Solutions." It also said " And provides innovation and collaboration services that help organisations grow. Nationally, we work with entrepreneurs, businesses, research organisations and governments to convert ideas or intellectual property into successful business outcomes. Using our networks and experience, we deliver services to achieve that by establishing partnerships, improving skills, and providing commercialisation advice." The header had AIC as the highest ranking search term. This keyword is followed by Australian Institute for Commercialisation, commercialisation, and market intelligence which isn't as urgent as AIC. The other words they used was ideas2market. commercialisation bootcamp is included but could not be viewed by search crawlers.